Whatever Happened To Hoodie Pillow After Shark Tank?

When Chris Hindley and Rebecca Rescate pitched the Hoodie Pillow on “Shark Tank,” they showcased a hooded pillowcase that could be fitted over a standard-sized pillow. Now, however, visiting the Hoodie Pillow website reveals that the company no longer sells what was once its flagship product. Instead, their principal offering is a neck pillow with an attached hood, available in both inflatable and memory foam models. Also for sale are hooded blankets, a hooded beach towel, and a gym bag constructed from a heather gray hooded sweatshirt-reminiscent material.

In fact, it appears that Hoodie Pillow introduced its inflatable travel pillow not long after appearing on “Shark Tank,” as evidenced by a 2014 HelloGiggles post about travel accessories listing the inflatable Hoodie Pillow among its recommendations. Perhaps the biggest indicator of the Hoodie Pillow’s growth is luxury fashion brand Balenciaga selling its own hooded neck pillow, which a post by HypeBeast reveals the company introduced in 2021. However, whereas the inflatable Hoodie Pillow retails for $29.95, Balenciaga is asking $695 for its travel pillow.

So, while Hoodie Pillow may have shifted its focus, the company seems to now be a big enough success that one of the most well-known names in high fashion is getting in on the action with its own take on the “Shark Tank” company’s signature product.

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