The Untold Truth Of Peeps

Believe it or not, fresh-from-the-package Peeps aren’t for everyone — and no, we don’t mean that in the obvious way.

There are more fans of stale Peeps out there than you might think, according to Just Born VP Matthew Pye, who told HuffPost, “Everyone thinks they’re the only ones who like [them],” but confirmed that about 25 to 30 percent of consumers actually prefer Peeps — as he so eloquently puts it — “aged, like a fine wine.” With those kinds of numbers, should we expect aged marshmallows to hit shelves soon?  Nope, says Pye. They can’t afford to disappoint that 70 to 75 percent of customers who prefer them fresh. “If we were to produce a stale Peep, we couldn’t satisfy what the people want,” he explains. “We let the consumer do it themselves.” Let’s be honest, “making” stale Peeps at home is pretty easy.

Take this Instagrammer, for instance, who has perfected her aged Peeps process: “It’s crunchy bunny season!!!!! I only buy Peeps at Easter. I prefer the bunny shape, and I like them CRUNCHY on the outside. I usually open the package, split them apart and let them sit for a couple of days. Peep Perfection!!!” Crunchy bunny season does have a certain ring to it, doesn’t it?

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