Savannah Chrisley topped off 2019 in a big way when she launched a collaboration with fashion brand Rampage, which is under the umbrella of the Iconix group. As the creative director, Chrisley was able to helm the line, making it exactly what she wanted. “It’s bold and it’s feminine, and that’s who I am,” she revealed in an interview with WWD. “I like to make a statement but at the same time, I like to keep it cozy and fun, and that’s possible to do.” She added that being fashion-forward is especially important to her, especially in the age of social media.
Although this wasn’t Chrisley’s first fashion rodeo, she said the experience this time around was much more positive than the previous one. “It was fun, not everything turned out how I wanted it to,” she continued. “It wasn’t the best partnership.”
Fortunately, partnering with Iconix allowed her to truly blossom and to create the line that she hoped for. “I feel like we did a great job with this line,” she added.