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“Companies are slowing progress on social and environmental issues due to long-standing economic instability.” In addition to a sad notification, a headline recently published by a leading media outlet has been addressed. While proportionally it is possible to backtrack awkwardly in these areas, it is with delay that private organisations, the notorious sector and citizens continue to strongly embrace the principles of sustainability in the years to come and seek security between respect for the semi-circle, social well-being. and sustainability The estate is expanding.
In this context, a factual debate arises with energy and necessity. Is it a greedy goal for business and society to believe in sustainability if we are to succeed in replicating the ecological and social challenges we face? Let’s face it, we pretended there was no climate emergency, so we can’t just be the standard bearers of sustainability anymore. To have a prosperous future as we imagine it and which does not endanger the means of future generations, and no longer cares about stopping the destruction of ecosystems, we must go further and contribute through our work to repairing the damage caused. , both on the planet and in society. Significant progress has already been made on this issue. Activists like Daniel Wahl specifically cite regeneration as a goal to improve what already exists: “Today’s sustainability allows us to continue to release immense amounts of CO2 into the environment, and if it has proportionally saved some species of agony, it doesn’t even work positively. .. and proactively through biodiversity. We need a purpose, a higher greed: a system based on regeneration. To achieve this, we need to create a resilient and adaptable civilization that serves to create a prosperous future for the planet and for humanity,” Wahl said in his magnificent lecture, delivered at the end of the Esade Alumni Solidarity Consultants course.
Social units that inspire new change
The concept of Regenerative Wealth, as important as it is unknown, has not gone unnoticed by companies like Unilever, Walmart or Henkel, which already produce guides that small businesses can use as a narrative. Other entities, normally small in size, such as social organizations, inspire this change in passing, since their essence, their principles and their titles have the renewal that we seek and need today: fostering inclusion people with disabilities in the professional market, the prosperity of the employability of women in vulnerable situations or the help of young women for a decent future are just some of the functions of social restoration carried out by these organizations without an attitude of interest.
For all these reasons, we must begin to lay the foundations for the transition around a true regenerative heritage, inspired by natural cycles, which replaces unbridled growth in a world of finite means with sustainable progress, taking care of the impact of the site and rethinking it Operational the processes, interactions and the different ecosystems in which we operate, whether natural or social. In this annual journey of the Solidarity Consultants Division, we learned that regeneration challenges us to be close to the demarcation where things happen; work with more horizontal organizational structures, where people can more quickly mobilize the knowledge acquired and the ability to brave is close to the job of acting, and build a bottom-up entity where products and services come from the actual production of the profession itself.
In this sense, we have invested more than 15,000 hours in the 2021-2022 academic year in Esade Alumni Social, the first solidarity consulting initiative born in Spain and Europe and promoted by a business school, the figure with the largest number of adherents recorded in the 16th century. has been enshrined in the history of this initiative – to support and attach to 41 solidarity units, most related to social restriction, effective variety, health and childhood and inexperience, and d Others are also focused on the Semicircle to promote these impact projects that are coming together to inspire the new change we need. Putting their talent at the service of the efforts of these organizations, Esade alumni have succeeded in increasing the impact of these NGOs and social enterprises, in many cases contributing to their viability through free advice on issues such as logistics. warning, marketing, balance plans… o Financial Compendium, with proposals for the future funding mix. We believe that this new model of regeneration begins to weave itself from the social seams that these organizations strive to regenerate every day.
As in the days of sustainability, it is as important as it is urgent for companies to integrate this regenerative civilization into their corporate purpose, and people into their daily lives, just as interestless organizations have done so far. . In addition to this, there are undoubtedly new fruitful business opportunities for those who know how to understand the potential of this new concept that has recently entered the business world. Regeneration is the dummy that best promotes the construction of a fairer and more prosperous society and a truly more sustainable world. Welcome to Regenerative Wealth!
Isabelle Rall is director of Esade Alumni Social