Last week we received the surprising news of the alliance between Epic Games and LEGO. The two companies became allies in order to create a metaverse aimed at children and with which to stand up to forces of nature like Roblox.
Now, the owner of Fortnite has received double inversion. We are talking about 2,000 million dollars from Sony and LEGO itself, with a participation of 1,000 million from each one. The goal behind this move is to “advance the company’s vision of building the metaverse and support its continued growth.”
It’s not the first time Sony puts money on the table with Epic Games. In 2020 it contributed 250 million dollars and last year it added another 200 million dollars, further strengthening the relationship that unites both companies.
In this case we have KIRKBI, the family holding company behind LEGO, as the third participant and the trio of business groups “highly value both creators and gamers, and aim to create new social entertainment that explores the connection between the digital and physical”.
Of course, Epic Games is still run by Tim Sweeney, its CEO. Explains Kenichiro Yoshida, president and CEO of Sony Group Corporation, who is looking for “deepen our relationship in the field of the metaverse“.
In addition, Sony details that “we are confident that the experience of Epic, including its powerful game engine, combined with Sony technologies, will accelerate our various efforts, such as the development of new digital experiences for fans in sports and our initiatives of virtual production After the closing of the agreement, Epic Games values its own funds at more than 31,500 million dollars.
The road to the metaverse It is one of those that is marking the industry in recent times. Microsoft wants to completely lead it, while Nintendo is still reluctant to this type of space.